Analytics at GBK | Lecturer at UCLA & UCSD

I lead the Marketing Science and Analytics function alongside co-founder and professor Eric Bradlow at GBK Collective where I apply econometric, statistical, and machine learning analyses to support our consultants in solving our clients’ business problems.

I also teach courses in Analytics, Econometrics, and related topics at the UCSD Rady and UCLA Anderson business schools.

PhD Quantitative Marketing

UCLA Anderson

Los Angeles, CA

2020

MBA, Management

UCLA Anderson

Los Angeles, CA

2014

CFA Charterholder

Chartered Financial Analyst (CFA) Institute

San Francisco, CA

2012

BA, Economics & Mathematics

Claremont McKenna College

Claremont, CA

2006

Senior Vice President, Analytics

GBK Collective

Los Angeles, CA

Present - 2022

• Run the day-to-day operations of our analytics function. I interface with client and project teams, execute analyses, extend and research analytic methodology, explore analytic solutions to business problems, develop best practices implementing those solutions, and grow and manage the analytics team.

Manager, Advanced Analytics

Bain & Co.

Los Angeles, CA

2021 - 2020

• Performed marketing analytics to support strategic management consulting engagements, including conjoint analysis, maximum-difference scaling, customer segmentation, perceptual mapping, factor analysis, and other statistical or econometric analysis.
• Developed ecosystem of statistical and machine learning models to enable media conglomerate to value content on its streaming platforms and optimize media licensing decisions.

Graduate Student Research Assistant

University of California, Los Angeles

Los Angeles, CA

2019 - 2015

• Provided research assistance for Chen, Chevalier, Rossi, and Oehlsen “The Value of Flexible Work: Evidence from Uber Drivers” Journal of Political Economy, 2019.
• Provided research assistance for Honka, Seiler, and Ursu “The Sequential Search Model: A Framework for Empirical Research” Quantitative Marketing and Economics, 2024.
• Updated and maintained Professor Rossi’s R package bayesm by editing functions that estimate parameters of Bayesian statistical models, authoring vignettes, and revising documentation.

Analyst, Senior Analyst, Research Associate

Cornerstone Research

Los Angeles, CA

2014 - 2006

• Performed economic, financial, and statistical analyses to support professors engaged as expert witnesses in over 100 commercial litigation matters related to consumer fraud, bankruptcy, forensic accounting, asset pricing, and other matters.
• Led substantial internal initiatives including firm-wide analyst training and West Coast analyst recruiting.

Lecturer, UCLA

University of California, Los Angeles

Los Angeles, CA

Present - 2021

• Econometrics (MFE 402)
• Marketing Strategy and Policy (EMBA 411)

Lecturer, UCSD

University of California, San Diego

San Diego, CA

Present - 2021

• Customer Analytics (MGT 100)
• Business Analytics (MGT 153)
• Marketing Analytics (MGTA)

Teaching Assistant

University of California, Los Angeles

Los Angeles, CA

2020 - 2015

• Econometrics (with Peter Rossi for MFE)
• R Programming (with Peter Rossi for MsBA)
• Data Science (with Stephan Seiler for MsBA)
• Customer Analytics (with Anand Bodapati for MsBA)
• Pricing (with Elisabeth Honka for MBA)
• Statistics (with Elisa Long for MBA)
• Customer Analytics (with Brett Hollenbeck for MBA)

Consumer search in the U.S. auto industry: The role of dealership visits [PDF]

Quantitative Marketing and Economics

Los Angeles, CA

2020

Dan Yavorsky, Elisabeth Honka, and Keith Chen